Affiliate Disclosure

Last updated: January 2026

This page is the public, plain-language disclosure of Scanhua’s affiliate-marketing relationships. It is published in compliance with the U.S. Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255), the EU Unfair Commercial Practices Directive (2005/29/EC) as transposed into Italian law (Codice del Consumo, D.Lgs. 206/2005), the UK Advertising Standards Authority guidance, and equivalent rules in other jurisdictions.

1. The short version

Some links on this Site are affiliate links. When you click an affiliate link and complete a qualifying purchase, Scanhua may receive a small commission from the merchant, at no extra cost to you. Affiliate-link revenue is one of several income streams that fund the editorial work on this Site. Affiliate relationships do not influence what we cover, what we recommend, or what we say in our reviews.

2. The longer version

Affiliate marketing is a model where a website (in this case, Scanhua) earns a commission for referring readers to a merchant’s online store. If you click an affiliate link on Scanhua and proceed to make a purchase from that merchant, the merchant pays a small percentage of the purchase price to Scanhua. The price you pay is the same as if you had reached the merchant directly — the commission is paid out of the merchant’s marketing budget, not added to your bill.

We use affiliate links because the alternative ways of funding independent editorial work (subscriptions, donations, exclusive sponsorships) each have drawbacks for a site of our scale. Affiliate revenue lets us point readers toward the official editions of works we cover, support the legal industry, and earn modest revenue in the process — without compromising the editorial wall.

3. How we mark affiliate links

Whenever a link on this Site is an affiliate link, we mark it in the following ways:

• Inline text near the link indicates affiliate status, e.g., “(affiliate link)” or “(buy on [merchant] — affiliate link)” depending on context.
• HTML rel attribute includes rel="sponsored" in line with search engine guidelines, signaling the commercial nature of the link to crawlers and aggregators.
• Article-level disclosure block appears at the top of any article that contains affiliate links, with a brief plain-language note.
• This page is linked from the footer of every page on the Site, providing the full disclosure context.

We do not bury disclosure in fine print, hide it behind expandable sections, or use vague language like “we may earn a commission.” When a link is an affiliate link, you will know it is.

4. Programs we participate in

The specific affiliate programs we participate in change over time as the manga and manhwa publishing landscape evolves. As of the “Last updated” date on this page, our active relationships are:

• Amazon Associates — we earn a small commission on qualifying purchases of physical and digital manga, manhua, and manhwa volumes referred from this Site to Amazon’s regional storefronts.
• Direct affiliate programs with manga publishers — where major English-language manga publishers operate their own affiliate program for direct purchases from their store, we participate when the editorial fit is appropriate.
• Affiliate programs operated by official streaming and reading platforms — where the program is offered by an authorized platform (not a piracy site) and the editorial fit is appropriate.

We do not participate in affiliate programs operated by piracy sites, scanlation aggregators, or any platform that does not have legitimate distribution rights to the works it offers. Our position on this is part of our broader Anti-Piracy Statement.

5. The editorial wall

Affiliate relationships do not influence editorial decisions on this Site. Specifically:

• We do not write reviews because of an affiliate relationship. We write reviews of works we have actually read and want to write about.
• We do not change the verdict of a review based on whether the publisher is an affiliate partner. A bad book by a partner publisher is still a bad book.
• We do not give priority placement in lists, recommendations, or feature articles based on affiliate revenue potential.
• We do not omit critical commentary because the criticized work is sold by a partner.
• We do not “review” products that have been provided to us in exchange for friendly coverage. The pattern is too well-established to be ethical even with disclosure.

The editorial wall is described in more detail in our Editorial Standards, section 1 (Editorial independence) and section 4 (Conflicts of interest).

6. What you can do

You have several choices in how you engage with affiliate content:

• Use the affiliate link. If you intend to buy a work we have recommended, clicking through our affiliate link is one way to support the publication at no additional cost.
• Don’t use the affiliate link. Search the merchant directly for the work, or buy from a different retailer. This is entirely your choice and we never apply pressure either way.
• Use a non-affiliate link to the same work. Where possible, we provide both an affiliate link and a direct link to the publisher’s own page so that you can choose.
• Block affiliate redirects. Browser extensions that block affiliate parameters work on our links the same way they work on other sites; we do not deploy anti-circumvention technology.

7. Reader trust as the actual asset

The reason we are this explicit about affiliate disclosure is not just legal compliance. The reason is that reader trust is the only thing a small editorial publication actually has to sell, and trust is built by being more transparent than you are required to be. If you have to read the fine print to understand whether we are being paid to recommend something, we have already failed.

8. Independent revenue, not affiliate-dependent

Affiliate revenue is one component of how Scanhua funds itself, not the only one. Display advertising (governed by our Cookie Policy) and occasional editorial sponsorships (clearly marked when present) make up the rest. The financial sustainability of the publication does not depend on any single affiliate program, which is part of why no individual program has the leverage to influence editorial decisions.

9. Contact

If you have a question about a specific affiliate link on the Site, or about our affiliate practices in general, please write to info [at] scanhua [punto] site with the subject line Affiliate disclosure question.

Related pages: Editorial Standards · Disclaimer · Anti-Piracy Statement · Advertise with Us · Cookie Policy